Our week in Kona for the World Championships of Ironman has come and gone, but the memories and the impact we made there remain strong!
[caption id="" align="alignleft" width="225" caption="Our Nuun booth, busy right from the start!"]
We had a great showing of athletes and team from all over the country and the world. Upon arriving we set up our space in the K-Swiss side of the Expo and our impact was immediate. With warm temperatures and lots of activities and athletes to attract people to the main stage, we were at the ready right across the way to re-hydrate all of the pros, age-groupers, and spectators who were wandering around checking out the latest gear. We sampled all of the flavors over the 5 days we were out there and had a very successful tattoo campaign. When someone wanted a bottle we asked if they would put a tattoo on right there in the booth to get their bottle. Then, every morning we took Nuun hats, t-shirts, and visors to the swim pier. If someone had a tattoo they got a piece of gear, of not we directed them back to our booth in the expo to get a tattoo! After two days people were just asking for the tattoos because they saw them EVERYWHERE and they thought they looked cool! It was great and we were able to get over 500 tattoos onto people not just in their pocket, and the gear we gave out came with an opportunity to talk to them about the product. Mission #1 accomplished.
[caption id="attachment_1162" align="alignleft" width="300" caption="A newlywed couple celebrates in their underpants, we love the tattoos!
Family fun at the Underpants Run!