Thank you REI for leading, being positive change agents, and disrupting the way people think about Black Friday. It’s time to be thankful for being able to move, breathe and take in this amazing planet we all share. We will be closed at nuun on Black Friday so everyone can take the day to get outside and actively achieve their personal best.
- Kevin Rutherford, Chief Electrolyte Officer
We’ve been a proud partner of REI for 9 years, and on Black Friday, we’re following their lead to #OptOutside. We believe that holidays should be spent with friends and family, rather than fighting the crowd.
It might be for a run, or a ride, or the family’s traditional game of touch football, but this Friday, you’ll find us outside. We’re closing our office and our webstore, and heading out into our beautiful PNW backyard. We hope you’ll join us outside.
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