Exciting News: Nuun Is a B Corp!

It’s a monumental day in the Nuuniverse: We are now a Certified B Corporation!

This milestone is years in the making. We have always believed in doing business responsibly and staying true to our values. Today, we’re honored to join the ranks of well-known changemakers like Patagonia, Allbirds, Ben & Jerry’s, and Tentree, to name just a few out of 4,000+ B Corps around the world.

We see our new B Corp status as more than a way to certify and celebrate our wins; it also impels us to keep improving. Every three years, we’ll undergo a re-assessment to measure our progress and find new opportunities to make a difference. 

Keep reading to learn more about this exciting chapter in the Nuun story and some B Corp FAQs.

What is a Certified B Corporation?
Certified B Corporations are businesses that balance purpose and profit. They meet the highest standards of verified social and environmental performance, public transparency, and legal accountability. B Corp certification is an in-depth process that takes months or even years to complete.

What is the B Corp mission?
B Corps represent a global movement of people using business as a force for good. With responsible practices, we have the collective power to create a more inclusive and sustainable world.

How did Nuun become a B Corp?
We underwent a rigorous assessment and verification process through a third-party nonprofit. 

Certified B Corporations achieve a minimum verified score on the B Impact Assessment to measure a company’s impact on its workers, customers, community, and environment, and make their B Impact Report publicly available to all. 

Is anything else changing?
We have reincorporated as a public benefit corporation, so our values are now embedded in our company DNA. Certified B Corporations amend their legal governing documents to require their board of directors to balance profit and purpose.

Which Nuun products are certified?
All of them! This is a certification of our company and business practices as a whole.

What comes next?
Every three years, we’ll undergo a re-assessment to measure our progress and find new opportunities to make a difference.

How do I learn more? 
Transparency is a key component of B Corp certification! You can see our full assessment details here.

From the entire Nuun crew, thank you for all you do to support us, inspire us, and keep us moving forward!

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